Tag: marketing

Marketing Yourself While Maintaining Authenticity Entrepreneurship

Marketing Yourself While Maintaining Authenticity

by Jun 02, 2019 No Comments

I had an interesting realization while on a brunch date with my oldest daughter, Emily (15). Over some delicious Indian food, we talked about our purpose, what feels meaningful, and what we enjoy working on. And some questions she asked brought up some revelatory insights that I’ve been pondering. Mainly, I realized that I don’t necessarily want to be the spokesperson for the brands I’m...

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How to Choose a Winning Business Idea Entrepreneurship

How to Choose a Winning Business Idea

by Mar 03, 2013 15 Comments

Recently, thanks to some articles I was highlighted in, I’ve been getting more consulting requests than usual. I’ve turned down many of these, partly because I only want to spend so much time on the phone and email each day, and also because the majority of the requests had the same difficult question: How do I choose a winning business idea? I wrote an article about...

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Tips for Marketing Your On-line Business Entrepreneurship

Tips for Marketing Your On-line Business

by Sep 28, 2009 9 Comments

Note: This is the fourth in a series of posts about starting your own on-line business. To see other posts in this series, see the Entrepreneurship category of this blog. Not too long ago, I received an e-mail from someone looking to grow their business, and he wanted to know what kind of marketing I’ve done, and what I’ve found effective in getting new customers....

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Pick a Need and Fill It Entrepreneurship

Pick a Need and Fill It

by Jun 23, 2009 11 Comments

Note: This post is the second in a series of posts about starting your own on-line business. To see other posts in this series, see the Entrepreneurship category of this blog. One important aspect of starting a successful business is picking a product or service that fills a need. Yes, it is possible to create something for which there is little or no interest, then...

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